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Magazines

Revue Française du Marketing 1998 (N. 170)

Aujourd'hui, les grands thèmes évoqués seront: la perceptiondu Prix, les pratiques de la Distribution, le parrainage sportif comme Communication. Mais ces décisionsclassiques du marketing se trouvent entrelardées,passepoilées,...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 1998
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Citation

, A. (1998a, December 01). Revue Française du Marketing 1998 (N. 170). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1998-n-170-


Research papers

On changing roles and relations in German corporate banking

Corporate banking in Germany is going to go through some important changes: 1. Corporations will be less loyal to banks: the lead bank concept will be gradually lose its importance; 2. Profit margins in corporate banking will decline even further...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Authors: Renate Doeblin, Jürgen Doeblin
February 1, 1985
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Citation

Doeblin and Doeblin (1985a, February 01). On changing roles and relations in German corporate banking. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/on-changing-roles-and-relations-in-german-corporate-banking